Courses detail

Have and understand knowledge that can provide a base or opportunity to be original in the development and/or application of ideas, often within a research context
Students know how to apply their acquired knowledge and ability to solve problems in new or little known environments within broader (or multidisciplinary) contexts related to their field of study
Students are able to integrate knowledge and deal with the complexity of formulating judgement from information that, while incomplete and limited, includes reflections on the social and ethical responsibilities linked to applying their skills and judgments
Students know how to communicate their conclusions and the knowledge and reasons that sustain them, to a specialized and non-specialized public, in a clear and unambiguous way.
Students have learning skills which allow them to continue studying in a way that will be largely self-directed or autonomous

Capacity for analysis and synthesis. This involves acquisition by students of the ability to distinguish and differentiate parts from a whole until they discover their principles or elements. It implies thinking of details, accurately, and in a summary of synthetic manner.
Capacity for organising and planning. This involves acquiring the capacity for observation, evaluation and making proposals to establish guidelines for organisation and to plan future actions according to previously determined criteria.
Capacity for problem-solving - understood as the identification, analysis and definition of the significant elements constituting a problem or aspect to be improved so as to solve it with judgement and in an effective manner.
Management of conflicts and negotiation. Ability consisting in foreseeing, managing and solving conflicts that can arise in the world of work, and in using the appropriate techniques to mediate and influence decisions to be taken in dealing with persons and groups.
Capacity for teamwork. Students should know how to integrate and collaborate actively with other persons in the pursuit of common goals far beyond individual achievements, thinking globally of the good of the organisation to which they belong.
Oral and written communication. This involves the ability of students to transmit whatever they wish effectively in English. They should be able to elaborate and write reports in English and acquire the qualities to achieve appropriate oral expression and presentation.
Working in an international context. This competence involves understanding and adapting to the social and business culture of different countries, which is of great interest to any internationally-minded company or organisation
Ethical commitment at work. Competence alluding to seeking one's own moral good and/or that of the community.
Initiative and an enterprising spirit. A capacity consisting in showing sufficient drive to propose initiatives and carry through business-like projects.
Capacity for adaptation to the environment. Competence referring to the capacity of students to face critical situations in their setting, maintaining their physical and emotional balance allowing them to act effectively.
Ability to make assessments of technical and organisational aspects. Competence referring to the ability to offer assessment to enterprise and organisation managers in all things that may be useful in attaining the enterprise's achievements and improving its competitiveness

Directing and managing the marketing department of an organisation. The graduate in Marketing Management should have the ability and knowledge required to coordinate and take decisions leading to the achievement of set goals in the areas of commerce or marketing.
Capacity for advising on technical and organisational aspects. Competence referring to the capacity to offer advice to directors of companies or organisations on anything that might be useful for the success of the company and to improve competitiveness.
Skill in searching for and managing information. Capacity to obtain information and data bases that may be of use in decision-making and to carry out research work, and knowledge of market research techniques and technical tools to data treatment.
Ability to develop an enterprise's price strategies. Competence linked with the ability to present price strategies according to the positioning the enterprise is looking for, its customers' sensitivity or its competitive situation, amongst other aspects
Ability to organise an enterprise's distribution channels. Ability to design and manage different channels through which the enterprise can commercialise its products, in particular online distribution
Ability to coordinate business communication policies. Ability to plan and implement, in accordance with enterprise objectives, the different personal and impersonal communication techniques available to organisations
Ability to manage customer relations. Ability to design and manage the whole process the consumer relations involves, from negotiation and interaction quality to customer loyalty
Ability to develop marketing strategies in tourist enterprises. Ability to carry out a tourist industry's strategic diagnosis and based on this to establish different proposals for marketing objectives and strategies
Ability to plan the marketing activities for a tourist destination. Competence referring to the ability to plan the marketing strategy, as well as to design and manage a value proposition for tourists according to their needs and motivations