Abstract: This paper presents the first exploratory results of a research integrated in a more global project on digital and entrepreneurial skills of students at the University ***. The study reveals gaps in professional skills such as problem solving, strategic thinking and creativity. For this reason, a pedagogical project is created integrating the use of social media in training (entrepreneur-ship), research (knowledge management) and university transfer. The aim is to develop skills in digital talent, (techno)creativity and to implement work methodologies, such as design thinking and growth hacking. In addition, it will encourage self-learning of the students, improve their e-competences, creative capacity and practical skills for a better adaptation to the needs of social demand, where knowledge transfer generates development and growth scenarios (startup) and fosters innovation (competitive capacity). This innovative initiative will enable Higher Education students to acquire the most demanded skills in a multidisciplinary labour market that also requires specific ones in creativity, strategic capacity, project management, product innovation, solution generation and entrepreneurship. This is what forms the basis of an integral project of triangular synergy between University, Busi-ness and Society.

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