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JESUS COLLADO AGUDO

Publications
39
Projects
41
Thesis
4

jesus.collado@unican.es

Edificio de las Facultades de Derecho y Ciencias Económicas y Empresariales. Avda. de los Castros, 56. 39005 Santander

Profesor Titular de Universidad

Doctor por la Universidad de Cantabria

Inteligencia De Marketing

SANTANDER FINANCIAL INSTITUTE SANFI

Specialty areas: COMERCIALIZACION E INVESTIGACION DE MERCADOS

Identifiers

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Publications Projects Supervised Theses

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39 results

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CSR and Corporate Sustainability: theoretical and empirical approaches based on data science in Spanish tourism companies

Article

Sustainability, 2025,17(6), 2768

Authorship: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

20/03/2025

eWOM of Spain's tourism destination in the rural context from a sustainable and technological perspective

Book part

ICMarkTech: International Conference on Marketing and Technologies: conference proceedings

Authorship: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2024

The adoption of a smart destination model by tourism companies: an ecosystem approach

Article

Journal of Destination Marketing and Management, 2023, 28, 100783

Authorship: JESUS COLLADO AGUDO, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

19/05/2023

Social media: an essential capability for business effectiveness?

Article

Electronic Journal of Information Systems in Developing Countries, 2023. 89(29), e12221

Authorship: ISABEL RODRIGUEZ GUTIÉRREZ, MARÍA DEL PILAR PASTOR PÉREZ, JESUS COLLADO AGUDO

01/03/2023

Comparing consumer intention to purchase ethical fashion cross-culturally

Conference object

Proceedings of the European Marketing Academy, 2023, 112860

Authorship: ANDREA PEREZ RUIZ, JESUS COLLADO AGUDO, TING CHI LIU

2023

The role of managers in corporate change management: a bibliometric review

Article

Sustainability, 2023, 15(14), 10811

Authorship: ÁNGEL GUTIÉRREZ IÑIGUEZ, JESUS COLLADO AGUDO, JOSEP RIALP CRIADO

2023

From corporate social responsibility to corporate sustainability?: a response from data science and the tourism sector in Spain

Conference object

International Conference on CSR, Sustainability, Ethics and Governance: Towards an ESG World

Authorship: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2023

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

Article

Journal of Fashion Marketing and Management, 2022, 26(3), 401-419

Authorship: ANGEL HERRERO CRESPO, NURIA VIEJO FERNÁNDEZ, JESUS COLLADO AGUDO, MARIA JOSE SANZO PEREZ

01/07/2022

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Article

Journal of Fashion Marketing and Management, 2022, 26(5), 792-812

Authorship: ANDREA PEREZ RUIZ, JESUS COLLADO AGUDO, MATTHEW T. LIU

09/12/2022

Destination loyalty and pandemic risks: revisiting the study of tourist loyalty during the covid-19 pandemic

Article

Tourism and Hospitality Research, 2024, 24(2), 241-256

Authorship: ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ

2022

Ni webroomers, ni showroomers: el retail dice: ¡bienvenido omni-shopper!

Book part

XXXVI Congreso Anual AEDEM 2022 AEDEM Annual Meeting: Leveraging new business technology for a sustainable economic recovery

Authorship: NURIA VIEJO FERNÁNDEZ, ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, MARIA JOSE SANZO PEREZ

2022

El papel de los mánagers en la gestión del cambio empresarial: una propuesta de clasificación de la literatura

Book part

Consumer-First Marketing: "cuidar al cliente" como leitmotiv empresarial

Authorship: ANGEL DOMINGO GUTIERREZ IÑIGUEZ, JESUS COLLADO AGUDO

2022

The importance of knowledge and trust for ethical fashion consumption

Article

Asia Pacific Journal of Marketing and Logistics, 2021, 33(5), 1175-1194

Authorship: YONGDAN LIU, MATTHEW TINGCHI LIU, ANDREA PEREZ RUIZ, WILCO CHAN, JESUS COLLADO AGUDO, ZIYING MO

01/04/2021

Quality-Certified hotels: the role of certification bodies on the formation of customer behavioral intentions

Article

Sustainability 2021, 13(22), 12733

Authorship: JESUS COLLADO AGUDO, ROSA PATRICIA MARTINEZ GARCIA DE LEANIZ, ANGEL HERRERO CRESPO, RAQUEL GOMEZ LOPEZ

18/11/2021

El proceso de formación de la lealtad hacia un destino turístico en tiempos de pandemia (COVID-19)

Conference object

Actas del XXXII Congreso Internacional de Marketing AEMARK 2021 : Jaén, del 8 al 11 de septiembre de 2021

Authorship: JESUS COLLADO AGUDO, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

2021

Webroomers y showroomers: tan diferentes como iguales.

Conference object

Una mirada a la investigación de marketing en Iberoamérica : Congreso Internacional de Marketing - AIM 2021, 12 y 13 de abril de 2021, Cali

Authorship: NURIA VIEJO FERNÁNDEZ, ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, MARÍA JOSÉ SANZO PÉREZ

2021

Measuring the impact of mass media on consumers purchase of aquaculture products

Conference object

Book of abstracts XXIV European Association of Fisheries Economists (EAFE) Conference, April 2-4 2019, Santiago de Compostela

Authorship: ANGEL HERRERO CRESPO, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, JOSE MANUEL FERNANDEZ POLANCO, JESUS COLLADO AGUDO, ANDREA PEREZ RUIZ, HECTOR SAN MARTIN GUTIERREZ

2021

El papel de la orientación al aprendizaje en la innovación y el desempeño: un estudio en micro, pequeñas y medianas empresas en San Luis Potosí (México)

Article

Contaduría y Administración, 2019, 64(1), 1-18

Authorship: MARÍA DEL PILAR PASTOR PÉREZ, PAOLA ISABEL RODRÍGUEZ GUTIÉRREZ, JESUS COLLADO AGUDO

2019

An empirical exploration of the perceived effectiveness of a "flipped classroom" in a business communication course

Article

The Journal of Scholarship of Teaching and Learning, 2019, 19(2), 47-65.

Authorship: ANDREA PEREZ RUIZ, JESUS COLLADO AGUDO, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

2019

Webbroomers versus showroomers: ¿dos caras de la misma moneda?

Conference object

Actas del XXXI Congreso Internacional de Marketing AEMARK 2019 : Cáceres, del 11 al 13 de septiembre de 2019

Authorship: ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, MARÍA JOSÉ SANZO, NURIA VIEJO

2019

Aspectos sociales y medioambientales en el consumo de moda sostenible, ¿qué pesa más?

Conference object

Actas del XXXI Congreso Internacional de Marketing AEMARK 2019 : Cáceres, del 11 al 13 de septiembre de 2019

Authorship: ANDREA PEREZ RUIZ, JESUS COLLADO AGUDO

2019

Vinculación de las prácticas académicas y los trabajos fin de máster para una formación de mayor valor para los estudiantes de posgrado

Conference object

FECIES 2019: Evaluación de la Calidad de la Investigación y de la Educación Superior XVI FECIES: Libro de actas

Authorship: HECTOR SAN MARTIN GUTIERREZ, JESUS COLLADO AGUDO

2019

Market orientation and SNS adoption for marketing purposes in hospitality microenterprises

Article

Journal of Hospitality and Tourism Management, 2018, 34, 2018, 30-40

Authorship: ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ, JESUS COLLADO AGUDO

01/03/2018

Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)

Article

International Business Review, 2018, 27(6), 1128-1140

Authorship: ALEXANDRA SOLANO ACOSTA, ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO

01/12/2018

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JESUS COLLADO AGUDO

Identifiers

CSR and Corporate Sustainability: theoretical and empirical approaches based on data science in Spanish tourism companies

eWOM of Spain's tourism destination in the rural context from a sustainable and technological perspective

The adoption of a smart destination model by tourism companies: an ecosystem approach

Social media: an essential capability for business effectiveness?

Comparing consumer intention to purchase ethical fashion cross-culturally

The role of managers in corporate change management: a bibliometric review

From corporate social responsibility to corporate sustainability?: a response from data science and the tourism sector in Spain

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Destination loyalty and pandemic risks: revisiting the study of tourist loyalty during the covid-19 pandemic

Ni webroomers, ni showroomers: el retail dice: ¡bienvenido omni-shopper!

El papel de los mánagers en la gestión del cambio empresarial: una propuesta de clasificación de la literatura

The importance of knowledge and trust for ethical fashion consumption

Quality-Certified hotels: the role of certification bodies on the formation of customer behavioral intentions

El proceso de formación de la lealtad hacia un destino turístico en tiempos de pandemia (COVID-19)

Webroomers y showroomers: tan diferentes como iguales.

Measuring the impact of mass media on consumers purchase of aquaculture products

El papel de la orientación al aprendizaje en la innovación y el desempeño: un estudio en micro, pequeñas y medianas empresas en San Luis Potosí (México)

An empirical exploration of the perceived effectiveness of a "flipped classroom" in a business communication course

Webbroomers versus showroomers: ¿dos caras de la misma moneda?

Aspectos sociales y medioambientales en el consumo de moda sostenible, ¿qué pesa más?

Vinculación de las prácticas académicas y los trabajos fin de máster para una formación de mayor valor para los estudiantes de posgrado

Market orientation and SNS adoption for marketing purposes in hospitality microenterprises

Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)