Información del personal investigador

JESUS COLLADO AGUDO

Publications
44
Projects
46
Thesis
4

jesus.collado@unican.es

Edificio de las Facultades de Derecho y Ciencias Económicas y Empresariales. Avda. de los Castros, 56. 39005 Santander

Profesor Titular de Universidad

Doctor por la Universidad de Cantabria

Inteligencia De Marketing

SANTANDER FINANCIAL INSTITUTE SANFI

Specialty areas: COMERCIALIZACION E INVESTIGACION DE MERCADOS

Identifiers

Publications Projects Supervised Theses

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44 results

1 of 2

CSR and corporate sustainability: theoretical and empirical approaches based on data science in Spanish tourism companies

Article

Sustainability, 2025,17(6), 2768

Authorship: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

20/03/2025

A cross-cultural comparison of consumer intention to purchase ethical fashion in producing and consuming countries

Article

Journal of Sustainable Marketing, 2025, 6(1), 93-113

Authorship: ANDREA PEREZ RUIZ, JESUS COLLADO AGUDO, MATTHEW T. LIU

05/06/2025

Estudio del proceso de adopción ciudadana de una nueva tecnología para el tratamiento y reutilización de aguas grises domésticas

Conference object

XXXIX International Annual Meeting de la Academia Europea de Dirección y Economía de la Empresa (AEDEM) celebrado en Santander del 11 al 13 de junio de 2025: libro de abstracts

Authorship: HECTOR SAN MARTIN GUTIERREZ, ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, MARIA JOSE RIVERO MARTINEZ

2025

Factores que influyen en la interacción con publicaciones turísticas en X: un estudio comparativo entre España e Italia

Conference object

XXXIX International Annual Meeting de la Academia Europea de Dirección y Economía de la Empresa (AEDEM) celebrado en Santander del 11 al 13 de junio de 2025: libro de abstracts

Authorship: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2025

Influence of environmental and social awareness and innovativeness on adoption of greywater recycling through photocatalysis

Conference object

XXXIX International Annual Meeting de la Academia Europea de Dirección y Economía de la Empresa (AEDEM) celebrado en Santander del 11 al 13 de junio de 2025: libro de abstracts

Authorship: INNA ALEXEEVA ALEXEEV, JESUS COLLADO AGUDO, DEVA PELAYO TORICES, MARIA JOSE RIVERO MARTINEZ

2025

Análisis de importancia-valoración (OPA) para la sostenibilidad turística: Un enfoque por comunidades autónomas en España a partir de comentarios online

Book part

Análisis del futuro del sector turístico y casos de éxito

Authorship: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2025

Determinants of growth intention in SMEs: analysis from the perspective of owners or managers

Article

Economicus Journal of Business and Economics Insights, 2024, 1(1), 38-56

Authorship: MOISÉS CARVAJAL MARRÓN, ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO

2024

eWOM of Spain's tourism destination in the rural context from a sustainable and technological perspective

Book part

ICMarkTech: International Conference on Marketing and Technologies: conference proceedings

Authorship: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2024

The adoption of a smart destination model by tourism companies: an ecosystem approach

Article

Journal of Destination Marketing and Management, 2023, 28, 100783

Authorship: JESUS COLLADO AGUDO, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

19/05/2023

Social media: an essential capability for business effectiveness?

Article

Electronic Journal of Information Systems in Developing Countries, 2023. 89(29), e12221

Authorship: ISABEL RODRIGUEZ GUTIÉRREZ, MARÍA DEL PILAR PASTOR PÉREZ, JESUS COLLADO AGUDO

01/03/2023

Comparing consumer intention to purchase ethical fashion cross-culturally

Conference object

Proceedings of the European Marketing Academy, 2023, 112860

Authorship: ANDREA PEREZ RUIZ, JESUS COLLADO AGUDO, TING CHI LIU

2023

The role of managers in corporate change management: a bibliometric review

Article

Sustainability, 2023, 15(14), 10811

Authorship: ÁNGEL GUTIÉRREZ IÑIGUEZ, JESUS COLLADO AGUDO, JOSEP RIALP CRIADO

2023

From corporate social responsibility to corporate sustainability?: a response from data science and the tourism sector in Spain

Conference object

International Conference on CSR, Sustainability, Ethics and Governance: Towards an ESG World

Authorship: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2023

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

Article

Journal of Fashion Marketing and Management, 2022, 26(3), 401-419

Authorship: ANGEL HERRERO CRESPO, NURIA VIEJO FERNÁNDEZ, JESUS COLLADO AGUDO, MARIA JOSE SANZO PEREZ

01/07/2022

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Article

Journal of Fashion Marketing and Management, 2022, 26(5), 792-812

Authorship: ANDREA PEREZ RUIZ, JESUS COLLADO AGUDO, MATTHEW T. LIU

09/12/2022

Destination loyalty and pandemic risks: revisiting the study of tourist loyalty during the covid-19 pandemic

Article

Tourism and Hospitality Research, 2024, 24(2), 241-256

Authorship: ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ

2022

Ni webroomers, ni showroomers: el retail dice: ¡bienvenido omni-shopper!

Book part

XXXVI Congreso Anual AEDEM 2022 AEDEM Annual Meeting: Leveraging new business technology for a sustainable economic recovery

Authorship: NURIA VIEJO FERNÁNDEZ, ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, MARIA JOSE SANZO PEREZ

2022

El papel de los mánagers en la gestión del cambio empresarial: una propuesta de clasificación de la literatura

Book part

Consumer-First Marketing: "cuidar al cliente" como leitmotiv empresarial

Authorship: ANGEL DOMINGO GUTIERREZ IÑIGUEZ, JESUS COLLADO AGUDO

2022

The importance of knowledge and trust for ethical fashion consumption

Article

Asia Pacific Journal of Marketing and Logistics, 2021, 33(5), 1175-1194

Authorship: YONGDAN LIU, MATTHEW TINGCHI LIU, ANDREA PEREZ RUIZ, WILCO CHAN, JESUS COLLADO AGUDO, ZIYING MO

01/04/2021

Quality-Certified hotels: the role of certification bodies on the formation of customer behavioral intentions

Article

Sustainability 2021, 13(22), 12733

Authorship: JESUS COLLADO AGUDO, ROSA PATRICIA MARTINEZ GARCIA DE LEANIZ, ANGEL HERRERO CRESPO, RAQUEL GOMEZ LOPEZ

18/11/2021

El proceso de formación de la lealtad hacia un destino turístico en tiempos de pandemia (COVID-19)

Conference object

Actas del XXXII Congreso Internacional de Marketing AEMARK 2021 : Jaén, del 8 al 11 de septiembre de 2021

Authorship: JESUS COLLADO AGUDO, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

2021

Webroomers y showroomers: tan diferentes como iguales.

Conference object

Una mirada a la investigación de marketing en Iberoamérica : Congreso Internacional de Marketing - AIM 2021, 12 y 13 de abril de 2021, Cali

Authorship: NURIA VIEJO FERNÁNDEZ, ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, MARÍA JOSÉ SANZO PÉREZ

2021

Measuring the impact of mass media on consumers purchase of aquaculture products

Conference object

Book of abstracts XXIV European Association of Fisheries Economists (EAFE) Conference, April 2-4 2019, Santiago de Compostela

Authorship: ANGEL HERRERO CRESPO, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, JOSE MANUEL FERNANDEZ POLANCO, JESUS COLLADO AGUDO, ANDREA PEREZ RUIZ, HECTOR SAN MARTIN GUTIERREZ

2021

El papel de la orientación al aprendizaje en la innovación y el desempeño: un estudio en micro, pequeñas y medianas empresas en San Luis Potosí (México)

Article

Contaduría y Administración, 2019, 64(1), 1-18

Authorship: MARÍA DEL PILAR PASTOR PÉREZ, PAOLA ISABEL RODRÍGUEZ GUTIÉRREZ, JESUS COLLADO AGUDO

2019

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JESUS COLLADO AGUDO

Identifiers

CSR and corporate sustainability: theoretical and empirical approaches based on data science in Spanish tourism companies

A cross-cultural comparison of consumer intention to purchase ethical fashion in producing and consuming countries

Estudio del proceso de adopción ciudadana de una nueva tecnología para el tratamiento y reutilización de aguas grises domésticas

Factores que influyen en la interacción con publicaciones turísticas en X: un estudio comparativo entre España e Italia

Influence of environmental and social awareness and innovativeness on adoption of greywater recycling through photocatalysis

Análisis de importancia-valoración (OPA) para la sostenibilidad turística: Un enfoque por comunidades autónomas en España a partir de comentarios online

Determinants of growth intention in SMEs: analysis from the perspective of owners or managers

eWOM of Spain's tourism destination in the rural context from a sustainable and technological perspective

The adoption of a smart destination model by tourism companies: an ecosystem approach

Social media: an essential capability for business effectiveness?

Comparing consumer intention to purchase ethical fashion cross-culturally

The role of managers in corporate change management: a bibliometric review

From corporate social responsibility to corporate sustainability?: a response from data science and the tourism sector in Spain

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Destination loyalty and pandemic risks: revisiting the study of tourist loyalty during the covid-19 pandemic

Ni webroomers, ni showroomers: el retail dice: ¡bienvenido omni-shopper!

El papel de los mánagers en la gestión del cambio empresarial: una propuesta de clasificación de la literatura

The importance of knowledge and trust for ethical fashion consumption

Quality-Certified hotels: the role of certification bodies on the formation of customer behavioral intentions

El proceso de formación de la lealtad hacia un destino turístico en tiempos de pandemia (COVID-19)

Webroomers y showroomers: tan diferentes como iguales.

Measuring the impact of mass media on consumers purchase of aquaculture products

El papel de la orientación al aprendizaje en la innovación y el desempeño: un estudio en micro, pequeñas y medianas empresas en San Luis Potosí (México)