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XXXIX International Annual Meeting de la Academia Europea de Dirección y Economía de la Empresa (AEDEM) celebrado en Santander del 11 al 13 de junio de 2025: libro de abstracts

Autoría: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2025

Análisis de importancia-valoración (IPA) para la sostenibilidad turística: un enfoque por comunidades autónomas en España a partir de comentarios online

Capítulo de libro

Análisis del futuro del sector turístico y casos de éxito

Autoría: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2025

Analysis of content and key factors in the tweets of the official tourism accounts of Spain and Italy: a data science approach

Comunicación a Congreso

New trends in tourism and hospitality management: proceedings of the VII Spring Symposium on Tourism Development: SSTD 2025, held in Fuerteventura, 19-20 June

Autoría: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2025

eWOM of Spain's tourism destination in the rural context from a sustainable and technological perspective

Capítulo de libro

ICMarkTech: International Conference on Marketing and Technologies: conference proceedings

Autoría: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2024

From text to insight: a comparative analysis of sentiments and emotions in rural and urban tourism experiences in Spain

Capítulo de libro

International Scientific Conference "Development Through Research and Innovation" IDSC-2024, 5th Edition, August 23, 2024, Chisinau

Autoría: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2024

From corporate social responsibility to corporate sustainability?: a response from data science and the tourism sector in Spain

Comunicación a Congreso

International Conference on CSR, Sustainability, Ethics and Governance: Towards an ESG World

Autoría: MARIA FERNANDA BERNAL SALAZAR, ELISA PILAR BARAIBAR DIEZ, JESUS COLLADO AGUDO

2023

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MARIA FERNANDA BERNAL SALAZAR

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Exploring tourists' discourse on sustainability and its impact on satisfaction: insights from online reviews of rural and urban tourist attractions in Spain

Towards a new analytical framework for tourism sustainability using data science

CSR and corporate sustainability: theoretical and empirical approaches based on data science in Spanish tourism companies

Potenciando la investigación en turismo con ciencia de datos: una breve guía de herramientas con el lenguaje de programación Python

Factores que influyen en la interacción con publicaciones turísticas en X: un estudio comparativo entre España e Italia

Análisis de importancia-valoración (IPA) para la sostenibilidad turística: un enfoque por comunidades autónomas en España a partir de comentarios online

Analysis of content and key factors in the tweets of the official tourism accounts of Spain and Italy: a data science approach

eWOM of Spain's tourism destination in the rural context from a sustainable and technological perspective

From text to insight: a comparative analysis of sentiments and emotions in rural and urban tourism experiences in Spain

From corporate social responsibility to corporate sustainability?: a response from data science and the tourism sector in Spain