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Abstract: This study attempts to explore the role of certification bodies on the formation of customer behavioral intentions. A structured questionnaire was used to collect data from hotel customers in Spain. The results of the structural equation modeling indicate that a certified hotel's image will positively influence stay intention and willingness to pay a premium. At the same time, awareness of, and trust in, certification bodies both have a positive effect on a certified hotel's image. Finally, awareness of certification bodies also exerts a positive effect on trust in certification bodies. The results offer hoteliers potential strategies for customer behavioral intentions enhancement.
Fuente: Sustainability 2021, 13(22), 12733
Editorial: MDPI
Fecha de publicación: 18/11/2021
Nº de páginas: 15
Tipo de publicación: Artículo de Revista
DOI: 10.3390/su132212733
ISSN: 2071-1050
Consultar en UCrea Leer publicación
JESUS COLLADO AGUDO
ROSA PATRICIA MARTINEZ GARCIA DE LEANIZ
ANGEL HERRERO CRESPO
RAQUEL GOMEZ LOPEZ
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