Abstract: Safety and sustainability are key concepts affecting consumers’ decisions on tuna consumption. Although the benefits of consumption exceed the potential negative effects, tuna’s harmful attributes tend to egatively impact purchasing in at-risk groups. For regular individuals, tuna consumption is more influenced by tradition, education or other factors. Overfishing of tuna stocks remains an issue for some consumers. Further development of tuna aquaculture can decrease the presence of methylmercury in farmed tuna and also reduce pressures on wild stocks.

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