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Sustainability dimensions: A source to enhance corporate reputation

Abstract: The aim of this paper is to enhance our understanding of the relationship between sustainability and corporate image and reputation according to the legitimacy theory framework since the current academic literature does not have an understanding of how sustainability and corporate image and reputation interact. Authors conducted a survey to test the hypotheses. The study was tested using data collected from a sample of 382 Spanish consumers. The proposed hypotheses were analyzed through a structural equation model showing that sustainability plays a vital role as antecedent of both corporate image and reputation. Findings suggest that the economic, social and environmental domains of sustainability present a direct and positive relationship with both corporate image and reputation.

 Autoría: Rosa Patricia Martínez García de Leániz; Ignacio A. Rodríguez del Bosque

 Fuente: Corporate Reputation Review October 2014, Volume 17, Issue 4, pp 239-253

Editorial: Palgrave Macmillan

 Fecha de publicación: 01/10/2014

Nº de páginas: 20

Tipo de publicación: Artículo de Revista

 DOI: 10.1057/crr.2014.13

ISSN: 1363-3589,1479-1889