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 Detalle_Publicacion

Corporate Social Responsibility in the Media: A Content Analysis of Business News in Spain

Abstract: This article presents the findings of a theoretically driven content analysis of the coverage of corporate social responsibility by Expansión, the leading Spanish business journal, in a 1-year time frame. The goal of the article is to help companies understand how they can take advantage of media coverage of CSR by identifying the major stakeholder groups and CSR issues discussed in business news, the positive/negative/mixed tone of the coverage, and the differences that exist in media CSR discourse depending on the industry under scrutiny. The findings are explained under the salience framework of stakeholder theory.

 Fuente: Journal of Media Ethics, Volume 33, Issue 2, 3 April 2018, Pages 66-79

Editorial: Taylor and Francis Ltd.

 Fecha de publicación: 01/04/2018

Nº de páginas: 31

Tipo de publicación: Artículo de Revista

 DOI: 10.1080/23736992.2018.1440558

ISSN: 2373-6992,2373-700X

Url de la publicación: https://doi.org/10.1080/23736992.2018.1440558