An integrative model of destination brand equity and tourist satisfaction

Abstract: This paper develops an integrative model that includes the dimensions of destination brand equity (i.e. awareness, image, quality and loyalty), as well as a key behavioural variable that is tourist satisfaction. In particular, our paper aims to contribute to the literature: (1) by examining the relationships between the dimensions of destination brand equity, which is not a deeply investigated issue so far; and (2) by adding tourist satisfaction, a key concept in loyalty formation, to the variables usually considered in destination brand equity models. The model was tested in two samples, national and international tourists visiting a destination in Spain, in order to also explore the role of the geographical and cultural distance between tourist and destination. Our results from a multi-group analysis indicate: (1) a robust link between ?quality-satisfaction-loyalty? in both samples of tourists; (2) a chain of effects among awareness, image (separately considering the cognitive and affective dimensions) and perceived quality, although with the presence of some significant difference between both samples of tourists; and (3) a positive influence of cognitive image on affective image in both cases.

 Autoría: San Martín H., Herrero A., García de los Salmones M.d.M.,

 Fuente: Current Issues in Tourism, Volume 22, 2019 - Issue 16, Pages 1992-2013

Editorial: Taylor and Francis Ltd.

 Año de publicación: 2019

Nº de páginas: 22

Tipo de publicación: Artículo de Revista

DOI: 10.1080/13683500.2018.1428286

ISSN: 1368-3500,1747-7603

Url de la publicación: https://doi.org/10.1080/13683500.2018.1428286