Abstract: Corporate social responsibility (CSR) has become a crucial construct in hospitality companies. One ofthe main reasons is due to the idea that CSR influence consumer loyalty. This paper presents a modelof influence of CSR on hotel customer loyalty by simultaneously including trust, customer identificationwith the company and satisfaction as mediators by showing the direct and indirect effects among theseconstructs. In the proposed model, loyalty is indirectly affected by perceived CSR, via the mediation oftrust, identification and satisfaction. Empirical testing using a survey of Spanish hotel consumers confirmsmost of our hypothesized effects except the effect of customer trust on customer identification with thecompany. Finally, managerial implications and limitations of our findings are discussed

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