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Measuring Corporate Social Responsibility in tourism: Development and validation of an efficient measurement scale in the hospitality industry.

Abstract: This article aims at developing an efficient measurement scale for corporate social responsibility in the tourism industry, given the contextual character that is recognized in the practice of this construct. Indicators were generated on the basis of a literature review and qualitative research. To assess the reliability and validity, first- and second-order confirmatory factor analysis were carried out. Results show a multidimensional structure of this construct—including economic, social, and environmental issues. This study contributes to the advancement of knowledge in the field of social responsibility through its practical application regarding concepts of sustainable development which have mainly been theoretical.

Otras publicaciones de la misma revista o congreso con autores/as de la Universidad de Cantabria

 Autoría: Martínez P., Pérez A., Rodríguez del Bosque I.,

 Fuente: Journal of Travel and Tourism Marketing, Volume 30, 2013 - Issue 4

Editorial: Taylor & Francis

 Año de publicación: 2013

Nº de páginas: 48

Tipo de publicación: Artículo de Revista

 DOI: 10.1080/10548408.2013.784154

ISSN: 1054-8408,1540-7306

Url de la publicación: http://dx.doi.org/10.1080/10548408.2013.784154