Abstract: In Europe, most frozen white fish fillets operate in an undifferentiated market. Although differences in quality and processing affect pricing, there is also competition across species and exporting countries. Analysis showed that prices for tilapia from the leading exporter China were not affected by any competitor, but pricing for tilapia from other countries was highly related. Low Pangasius prices affected the market share of tilapia, which may help explain why Pangasius is a most popular fish in the European Union.

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