Estamos realizando la búsqueda. Por favor, espere...
1446
37
174
31455
4620
2687
362
415
Abstract: Social media is a particularly useful tool to promote sustainable tourism destinations. However, little is known about consumer engagement with social media communication in a destination social responsibility (DSR) context within the tourism industry. Grounded in the Stimulus-Organism-Response model, this study examines the factors that influence the intention to generate electronic word-of-mouth (eWOM) on DSR issues through a specific social networking site. This research includes tourists` social engagement, citizenship behaviors, perceived DSR, emotional responses to perceived DSR, and emotions toward a post as explanatory variables to investigate a specific behavioral intention as the outcome. The authors designed a study based on an online survey of Spanish Facebook users. Empirical testing confirmed most of the hypothesized effects except the influence of tourists´ helping behaviors on the intention to share the post.
Fuente: Journal of Travel Research, 2024,
Editorial: Sage Publications
Año de publicación: 2024
Nº de páginas: 21
Tipo de publicación: Artículo de Revista
DOI: 10.1177/00472875231225390
ISSN: 1552-6763,0047-2875
Proyecto español: PID2022- 140160NB-I00
Url de la publicación: https://doi.org/10.1177/00472875231225390
SCOPUS
Citas
Google Scholar
Métricas
Repositorio UCrea Leer publicación
ROSA PATRICIA MARTINEZ GARCIA DE LEANIZ
ANGEL HERRERO CRESPO
MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ
Volver