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Social Media Technologies' Use for the Competitive Information and Knowledge Sharing, and Its Effects on Industrial SMEs' Innovation

Abstract: The effective use of technologies supporting decision making is essential to companies? survival. Recent studies analyzed social media technologies (SMT) in the context of small- and medium-sized enterprises (SMEs), contributing to the discussion on SMT benefits from the marketing perspective. This article focuses on the effects of SMT use on innovation. Our findings provide empirical evidence on the positive effects of SMT use for acquiring external information and for sharing knowledge and innovation performance.

 Autoría: Pérez-González D., Trigueros-Preciado S., Popa S.,

 Fuente: Information Systems Management, V.34 (3: Enterprise Social Media for Knowledge Management and Innovation in SME), 2017, pp. 291-301

Editorial: Taylor & Francis

 Año de publicación: 2017

Nº de páginas: 10

Tipo de publicación: Artículo de Revista

 DOI: 10.1080/10580530.2017.1330007

ISSN: 1058-0530,1934-8703

Url de la publicación: https://doi.org/10.1080/10580530.2017.1330007

Autoría

SARA TRIGUEROS PRECIADO

POPA, SIMONA