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Effect of socially responsible initiatives on consumer behavior: Application of an integrative model

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 Libro: International Marketing Trends Conference: París, january, 23-24 2015

 Year of publication: 2015

 No. of pages: 19

 Pages: 1 a 19

 Publication type: Book part

 ISBN: 978-2-9532811-2-5

Authorship

ROSA PATRICIA MARTINEZ GARCIA DE LEANIZ

IGNACIO ALFREDO RODRIGUEZ DEL BOSQUE RODRIGUEZ

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