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Abstract: This article aims at developing an efficient measurement scale for corporate social responsibility in the tourism industry, given the contextual character that is recognized in the practice of this construct. Indicators were generated on the basis of a literature review and qualitative research. To assess the reliability and validity, first- and second-order confirmatory factor analysis were carried out. Results show a multidimensional structure of this construct—including economic, social, and environmental issues. This study contributes to the advancement of knowledge in the field of social responsibility through its practical application regarding concepts of sustainable development which have mainly been theoretical.
Authorship: Martínez P., Pérez A., Rodríguez del Bosque I.,
Fuente: Journal of Travel and Tourism Marketing, Volume 30, 2013 - Issue 4
Publisher: Taylor & Francis
Year of publication: 2013
No. of pages: 48
Publication type: Article
DOI: 10.1080/10548408.2013.784154
ISSN: 1054-8408,1540-7306
Publication Url: http://dx.doi.org/10.1080/10548408.2013.784154
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ROSA PATRICIA MARTINEZ GARCIA DE LEANIZ
ANDREA PEREZ RUIZ
IGNACIO ALFREDO RODRIGUEZ DEL BOSQUE RODRIGUEZ
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