Authorship: Pérez A., Bosque I.,
Fuente: International Journal of Bank Marketing Vol. 32 No. 3, 2014 pp. 223-244
Publisher: Emerald
Year of publication: 2014
No. of pages: 22
Publication type: Article
DOI: 10.1108/IJBM-09-2013-0095
ISSN: 0265-2323,1758-5937
Publication Url: 10.1108/IJBM-09-2013-0095