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Abstract: This paper explores the relationship between product quality evaluation scores for wild and cultured seabream. Data comes from a consumer survey representative of the Spanish fish and seafood market, from where seabream consumers who were able to distinguish wild from cultured were selected for specific questions. A behavioral structural equation model with factorial latent variables was formulated to test the interaction hypothesis. Results suggest that both wild and cultured seabream share a common image linked to the whole species, becoming complementary goods rather than substitutes.
Authorship: Fernández-Polanco J., Luna L.,
Fuente: Aquaculture, Economics and Management, 2010, 14(1), 43-62
Publisher: Taylor and Francis Ltd.
Year of publication: 2010
No. of pages: 19
Publication type: Article
DOI: 10.1080/13657300903566878
ISSN: 1365-7305,1365-7313
Publication Url: https://doi.org/10.1080/13657300903566878
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JOSE MANUEL FERNANDEZ POLANCO
LADISLAO LUNA SOTORRIO
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