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An empirical examination of the effects of different types of corporate social responsibility perceptions on customer identification and satisfaction with a company

Other conference communications or articles related to authors from the University of Cantabria

Fairtrade products buying intention: the role of functional and symbolic brand utilities - Conference object

Congress: Collaboration in research : EMAC 2015

Publisher: European Marketing Academy. KU Leuven

Year of publication: 2015

Publication type: Conference object

ISBN: 978-90-823833-0-0

Authorship

ANDREA PEREZ RUIZ

IGNACIO ALFREDO RODRIGUEZ DEL BOSQUE RODRIGUEZ

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