Estamos realizando la búsqueda. Por favor, espere...
1583
37
170
29013
4402
2599
347
386
Abstract: Public acceptance arises as one of the main defiance in aquaculture. This situation is especially relevant in regions of the global north such as Europe or North America, where social acceptability is conditioning the expansion of this industry production capacity and the development of markets for aquaculture products. Understanding not only consumer perceptions, but also other collectives? insights is the first step to build sectoral strategies that focus and communicate benefits and combat myths, leading to greater social acceptability. Information disseminated through social networks represents a great opportunity to analyze large amounts of information disclosed by involved stakeholders. Unlike most studies focused on consumer perception, this study conducts a sentiment analysis of the communication released on Twitter by different stakeholders related to aquaculture in Spain: producers, specialized media, associations and research centers. The analysis is carried out using the TwitteR package of the R software, which provides direct communication through an Application Programming Interface (API), and its nrc lexicon. Results show significant differences among stakeholders' profiles, showing that trust, negative and positive words are prevalent in the tweets of all stakeholders. This study shows an underutilization of the potential of the social network, and a more effective communication by specialized media profiles. The use that these profiles give to social networks is an example that shows producers and policy makers the benefits that can be derived from a professionalized communication of aquaculture through social networks, not only to consumers but also to society as a whole.
Autoría: Baraibar-Diez E., Llorente I., Odriozola M.D.,
Fuente: Marine Policy, 2023, 152, 105605
Editorial: Elsevier
Año de publicación: 2023
Nº de páginas: 11
Tipo de publicación: Artículo de Revista
DOI: 10.1016/j.marpol.2023.105605
ISSN: 0308-597X,1872-9460
Url de la publicación: https://doi.org/10.1016/j.marpol.2023.105605
Consultar en UCrea Leer publicación
ELISA PILAR BARAIBAR DIEZ
IGNACIO LLORENTE GARCIA
MARIA DOLORES ODRIOZOLA ZAMANILLO
Volver