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Congress: Actas del XXIX Congreso Internacional de Marketing AEMARK 2017 : Sevilla 6-8 de diciembre
Publisher: ESIC Editorial
Year of publication: 2017
No. of pages: 15
Pages: 1072 a 1086
Publication type: Conference object
ISBN: 978-84-17129-34-7
ROSA PATRICIA MARTINEZ GARCIA DE LEANIZ
ANGEL HERRERO CRESPO
RAQUEL GOMEZ LOPEZ
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