Authorship: Pérez A., Rodríguez del Bosque I.,
Fuente: International Journal of Bank Marketing, 2016, Vol. 34 Iss: 5, pp.731 - 751
Publisher: Emerald
Year of publication: 2016
No. of pages: 20
Publication type: Article
DOI: 10.1108/IJBM-04-2015-0052
ISSN: 0265-2323,1758-5937
Publication Url: 10.1108/IJBM-04-2015-0052