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Influence of the user's psychological factors on the online purchase intention in rural tourism: Integrating innovativeness to the UTAUT framework

 Authorship: San Martín H., Herrero A.,

 Fuente: Tourism Management, Volume 33, Issue 2, April 2012, Pages 341-350

 Publisher: Elsevier

 Publication date: 01/04/2012

 No. of pages: 10

 Publication type: Article

 DOI: 10.1016/j.tourman.2011.04.003

 ISSN: 0261-5177,1879-3193