Estudio del proceso de adopción ciudadana de una nueva tecnología para el tratamiento y reutilización de aguas grises domésticas

Conference object

XXXIX International Annual Meeting de la Academia Europea de Dirección y Economía de la Empresa (AEDEM) celebrado en Santander del 11 al 13 de junio de 2025: libro de abstracts

 Authorship: HECTOR SAN MARTIN GUTIERREZ, ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, MARIA JOSE RIVERO MARTINEZ

 2025

How destination image projected on social media influences online sales of tourism services: exploring the moderating role of tourists' experience

Article

Current Issues in Tourism, 2024

 Authorship: HECTOR SAN MARTIN GUTIERREZ, ANGEL HERRERO CRESPO, BLANCA HERNÁNDEZ-ORTEGA, JOSÉ L FRANCO

 2024

The adoption of a smart destination model by tourism companies: an ecosystem approach

Article

Journal of Destination Marketing and Management, 2023, 28, 100783

 Authorship: JESUS COLLADO AGUDO, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

 19/05/2023

The effects of macro and micro country image on consumer brand preferences

Article

Journal of International Consumer Marketing, 2022, 34(2), 137-150

 Authorship: MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

 2022

Destination loyalty and pandemic risks: revisiting the study of tourist loyalty during the covid-19 pandemic

Article

Tourism and Hospitality Research, 2024, 24(2), 241-256

 Authorship: ANGEL HERRERO CRESPO, JESUS COLLADO AGUDO, HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ

 2022

The development of entrepreneurial alertness in undergraduate students

Article

Education + Training, 2021, 63(7/8), 1015-1026

 Authorship: RAFAELA BUECKMANN-DIEGOLI, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, HECTOR SAN MARTIN GUTIERREZ

 2021

Social consciousness and perceived risk as drivers of crowdfunding as a socially responsible investment in tourism

Article

Journal of Travel Research, 2021, 60(1), 16-30

 Authorship: HECTOR SAN MARTIN GUTIERREZ, ANGEL HERRERO CRESPO, BLANCA HERNÁNDEZ

 01/01/2021

El proceso de formación de la lealtad hacia un destino turístico en tiempos de pandemia (COVID-19)

Conference object

Actas del XXXII Congreso Internacional de Marketing AEMARK 2021 : Jaén, del 8 al 11 de septiembre de 2021

 Authorship: JESUS COLLADO AGUDO, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

 2021

Measuring the impact of mass media on consumers purchase of aquaculture products

Conference object

Book of abstracts XXIV European Association of Fisheries Economists (EAFE) Conference, April 2-4 2019, Santiago de Compostela

 Authorship: ANGEL HERRERO CRESPO, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, JOSE MANUEL FERNANDEZ POLANCO, JESUS COLLADO AGUDO, ANDREA PEREZ RUIZ, HECTOR SAN MARTIN GUTIERREZ

 2021

Potential funders' motivations in reward-based crowdfunding: the influence of project attachment and business viability

Article

Computers in Human Behavior, 202, 106, 106-240

 Authorship: ANGEL HERRERO CRESPO, BLANCA HERNÁNDEZ ORETGA, HECTOR SAN MARTIN GUTIERREZ

 01/12/2020

What, how and when?: exploring the influence of firm-generated content on popularity in a tourism destination context

Article

Journal of Destination Marketing and Management, 2020, 18, 100504

 Authorship: BLANCA HERNÁNDEZ-ORTEGA, HECTOR SAN MARTIN GUTIERREZ, ANGEL HERRERO CRESPO, JOSÉ L. FRANCO

 2020

An integrative model of destination brand equity and tourist satisfaction

Article

Current Issues in Tourism, 2019, 22(16), 1992-2013

 Authorship: HECTOR SAN MARTIN GUTIERREZ, ANGEL HERRERO CRESPO, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ

 2019

An empirical exploration of the perceived effectiveness of a "flipped classroom" in a business communication course

Article

The Journal of Scholarship of Teaching and Learning, 2019, 19(2), 47-65.

 Authorship: ANDREA PEREZ RUIZ, JESUS COLLADO AGUDO, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

 2019

Servicios "smart" y valor de los destinos turísticos inteligentes: análisis desde la perspectiva de los residentes

Article

Investigaciones Regionales, 2019, 45, 77-91

 Authorship: ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ

 2019

Preface

Book part

Handbook of research on smart territories and entrepreneurial ecosystems for social innovation and sustainable growth

 Authorship: MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

 2019

Efectos de la macro y micro imagen en España en la formación de las preferencias de los ciudadanos europeos hacia las marcas españolas de ropa y vino

Conference object

Actas del XXXI Congreso Internacional de Marketing AEMARK 2019 : Cáceres, del 11 al 13 de septiembre de 2019

 Authorship: MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ

 2019

Vinculación de las prácticas académicas y los trabajos fin de máster para una formación de mayor valor para los estudiantes de posgrado

Conference object

FECIES 2019: Evaluación de la Calidad de la Investigación y de la Educación Superior XVI FECIES: Libro de actas

 Authorship: HECTOR SAN MARTIN GUTIERREZ, JESUS COLLADO AGUDO

 2019

Citizen perceptions and support for smart city projects: the case of "Smart Santander"

Book part

Handbook of research on smart territories and entrepreneurial ecosystems for social innovation and sustainable growth

 Authorship: HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO

 2019

Market orientation and SNS adoption for marketing purposes in hospitality microenterprises

Article

Journal of Hospitality and Tourism Management, 2018, 34, 2018, 30-40

 Authorship: ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ, JESUS COLLADO AGUDO

 01/03/2018

Residents' attitudes and behavioural support for tourism in host communities

Article

Journal of Travel & Tourism Marketing, 2018, 35(2), 231-243

 Authorship: HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO

 2018

Teachers as entrepreneurial role models: the impact of a teacher's entrepreneurial experience and student learning styles in entrepreneurial intentions

Article

Journal of Entrepreneurship Education, 2018, 21(1)

 Authorship: RAFAELA BUECKMANN DIEGOLI, HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ

 2018

Explaining residents' attitudes towards tourism and tourists: a new approach based on brand theory

Article

International Journal of Tourism Research, 2018, 20(6), 738-747

 Authorship: HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, ANGEL HERRERO CRESPO, ANDREA PEREZ RUIZ

 01/12/2018

Explaining the adoption of social networks sites for sharing user-generated content: a revision of the UTAUT2

Article

Computers in Human Behavior, 2017, 71, 209-217

 Authorship: ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ

 01/06/2017

Examining the hierarchy of destination brands and the chain of effects between brand equity dimensions

Article

Journal of Destination Marketing and Management , 2017, 6(4), 353-362

 Authorship: ANGEL HERRERO CRESPO, HECTOR SAN MARTIN GUTIERREZ, MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ, JESUS COLLADO AGUDO

 01/12/2017

Miembro del comité editorial

Spanish Journal of Marketing - ESIC

ISSN: 2444-9709,2444-9695

Start date: 01/01/2018 Finish date: 18/01/2020