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Efecto de la RSC en el valor de marca: Un estudio desde la perspectiva del consumidor

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Congress: XXVIII Congreso Nacional de Marketing, AEMARK 2016: León, del 7 al 9 de septiembre de 2016

Publisher: ESIC Editorial

Year of publication: 2016

No. of pages: 18

Pages: 591 a 608

Publication type: Conference object

ISBN: 978-84-16701-48-3

Authorship

ROSA PATRICIA MARTINEZ GARCIA DE LEANIZ

IGNACIO ALFREDO RODRIGUEZ DEL BOSQUE RODRIGUEZ

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