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Explaining the Use of Social Network Sites to Share Tourist Experiences through the UTAUT2.

Other conference communications or articles related to authors from the University of Cantabria

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Congress: XXVIII Congreso Nacional de Marketing, AEMARK 2016: León, del 7 al 9 de septiembre de 2016

Publisher: ESIC Editorial

Year of publication: 2016

No. of pages: 15

Pages: 596 a 610

Publication type: Conference object

ISBN: 978-84-16701-48-3

Authorship

ANGEL HERRERO CRESPO

HECTOR SAN MARTIN GUTIERREZ

MARIA DEL MAR GARCIA DE LOS SALMONES SANCHEZ

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