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XXVIII Congreso Nacional de Marketing, AEMARK 2016: León, del 7 al 9 de septiembre de 2016

Conference communications or articles related to authors from the University of Cantabria

Propuesta de un modelo integrador para entender la intención de compra de productos de Comercio Justo - Conference object
Studying the Residents´ Attitudes and their Behaviors supporting Tourism in Destination Communities. - Conference object
Explaining the Use of Social Network Sites to Share Tourist Experiences through the UTAUT2. - Conference object
Efecto de la RSC en el valor de marca: Un estudio desde la perspectiva del consumidor - Conference object

Publisher: ESIC Editorial

Year of publication: 2016

No. of pages: 1644

Publication type: Conference object

ISBN: 978-84-16701-48-3

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