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Consumer behavior on sustainable issues

Abstract: This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing's important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.

 Fuente: Cuadernos de Gestión, 2023, 23(1), 7-9

 Editorial: Universidad del País Vasco

 Año de publicación: 2022

 Nº de páginas: 3

 Tipo de publicación: Artículo de Revista

 DOI: 10.5295/cdg.221853pm

 ISSN: 1131-6837,1988-2157