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FACULTY OF ECONOMICS AND BUSINESS STUDIES
Building:
FACULTY OF ECONOMICS AND BUSINESS STUDIES
Type of University:
Public center
Address:
AVENIDA DE LOS CASTROS 56 , 39005 SANTANDER
Telephone:
942201611
E-Mail:
empresas@unican.es
Web:
web.unican.es/centros/economicas
Master's Degree in Marketing Management (Tourism Businesses)
Level:
Máster
Coordinator:
Date of ANECA Assessment Report:
5/25/2009
ECTS Credits:
60
Discipline:
Law and Social Sciences
Participating universities:
Web:
COURSES LIST
Complement in Training
Code
Description
Credits
Type
Guide
769
Fundamentals of Economics and Law
2.50
elective
771
Fundamentals of Business Strategy
2.50
elective
773
Fundamentals of Finance
2.50
elective
775
Fundamentals of Management Informatics
2.50
elective
777
Fundamentals of Accounting Information Systems
2.50
elective
779
MARKETING FUNDAMENTALS
2.50
elective
781
Fundamentals of Quantitative Methods
2.50
elective
783
Fundamentals of Company Organisation
2.50
elective
Obligatory Subjects
Code
Description
Credits
Type
Guide
820
Decisions on Prices
2.50
compulsory
822
Management of Sales Teams
2.50
compulsory
823
Management of Services Marketing
2.50
compulsory
824
Design and Analysis of Offline and Online Surveys
2.50
compulsory
825
E-Commerce and Omnichannel Management
2.50
compulsory
827
Advertising Management Strategies
2.50
compulsory
829
Marketing Strategies in International Environments
2.50
compulsory
833
Management of Products and Brands
2.50
compulsory
834
Client Relation Management
2.50
compulsory
835
Public Relations in Business
2.50
compulsory
836
Strategic Marketing
2.50
compulsory
841
Qualitative Research Methods
2.50
compulsory
842
Quantitative Research Methods
2.50
compulsory
846
Planning of Offline and Online Publicity Means
2.50
compulsory
850
Business and Sales Techniques
2.50
compulsory
Research Orientation Subjects: Methodological Block
Code
Description
Credits
Type
Guide
756
Science and the Scientific Method.
2.50
elective
801
Prediction Methods
2.50
elective
813
Data Analysis Techniques
2.50
elective
815
Techniques to Search for and Exploit Information
2.50
elective
Research Orientation Subjects: Lines of Research
Code
Description
Credits
Type
Guide
849
Advanced Techniques for Market Research
2.50
elective
Professional Orientation Subjects
Code
Description
Credits
Type
Guide
818
Tourism Consumer Behaviour
2.50
elective
830
Tourism Marketing Strategies
2.50
elective
832
Management of Tourist Offline and Online Experience
2.50
elective
838
Online Promotional Marketing in Tourism
2.50
elective
845
Planning of Tourist Destination Marketing
2.50
elective
Placement
Code
Description
Credits
Type
Guide
847
Placement in Companies
4.00
compulsory
End of Master Project
Code
Description
Credits
Type
Guide
851
End Of Master's Degree Project
6.00
compulsory
Courses in grey are not offered in the current academic year
Courses
English Friendly
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