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FACULTY OF ECONOMICS AND BUSINESS STUDIES
Building:
FACULTY OF ECONOMICS AND BUSINESS STUDIES
Type of University:
Public center
Address:
AVENIDA DE LOS CASTROS 56 , 39005 SANTANDER
Telephone:
942201611
E-Mail:
empresas@unican.es
Web:
web.unican.es/centros/economicas
Master's Degree in Marketing Management (Tourism Businesses)
Level:
Máster
Coordinator:
Date of ANECA Assessment Report:
5/25/2009
ECTS Credits:
60
Discipline:
Law and Social Sciences
Participating universities:
Web:
COURSES LIST
Complement in Training
Code
Description
Credits
Type
Guide
769
Fundamentals of Economics and Law
2.50
771
Fundamentals of Business Strategy
2.50
773
Fundamentals of Finance
2.50
775
Fundamentals of Management Informatics
2.50
777
Fundamentals of Accounting Information Systems
2.50
779
MARKETING FUNDAMENTALS
2.50
781
Fundamentals of Quantitative Methods
2.50
783
Fundamentals of Company Organisation
2.50
Obligatory Subjects
Code
Description
Credits
Type
Guide
820
Decisions on Prices
2.50
822
Management of Sales Teams
2.50
823
Management of Services Marketing
2.50
824
Design and Analysis of Offline and Online Surveys
2.50
825
E-Commerce and Omnichannel Management
2.50
827
Advertising Management Strategies
2.50
829
Marketing Strategies in International Environments
2.50
833
Management of Products and Brands
2.50
834
Client Relation Management
2.50
835
Public Relations in Business
2.50
836
Strategic Marketing
2.50
841
Qualitative Research Methods
2.50
842
Quantitative Research Methods
2.50
846
Planning of Offline and Online Publicity Means
2.50
850
Business and Sales Techniques
2.50
Research Orientation Subjects: Methodological Block
Code
Description
Credits
Type
Guide
756
Science and the Scientific Method.
2.50
801
Prediction Methods
2.50
813
Data Analysis Techniques
2.50
815
Techniques to Search for and Exploit Information
2.50
Research Orientation Subjects: Lines of Research
Code
Description
Credits
Type
Guide
849
Advanced Techniques for Market Research
2.50
Professional Orientation Subjects
Code
Description
Credits
Type
Guide
818
Tourism Consumer Behaviour
2.50
830
Tourism Marketing Strategies
2.50
832
Management of Tourist Offline and Online Experience
2.50
838
Online Promotional Marketing in Tourism
2.50
845
Planning of Tourist Destination Marketing
2.50
Placement
Code
Description
Credits
Type
Guide
847
Placement in Companies
4.00
End of Master Project
Code
Description
Credits
Type
Guide
851
End Of Master's Degree Project
6.00
Courses in grey are not offered in the current academic year
Courses
English Friendly
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