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FACULTY OF ECONOMICS AND BUSINESS STUDIES
Building:
FACULTY OF ECONOMICS AND BUSINESS STUDIES
Type of University:
Public center
Address:
AVENIDA DE LOS CASTROS 56 , 39005 SANTANDER
Telephone:
942201611
E-Mail:
empresas@unican.es
Web:
web.unican.es/centros/economicas
Master's Degree in Marketing Management (Tourism Businesses)
Level:
Máster
Coordinator:
Date of ANECA Assessment Report:
5/25/2009
ECTS Credits:
60
Discipline:
Law and Social Sciences
Participating universities:
Web:
COURSES LIST
Complement in Training
Code
Description
Credits
Type
Guide
M1941
Fundamentals of Economics and Law
2.50
elective
M1943
Fundamentals of Business Strategy
2.50
elective
M1939
Fundamentals of Finance
2.50
elective
M1942
Fundamentals of Management Informatics
2.50
elective
M1938
Fundamentals of Accounting Information Systems
2.50
elective
M1945
MARKETING FUNDAMENTALS
2.50
elective
M1940
Fundamentals of Quantitative Methods
2.50
elective
M1944
Fundamentals of Company Organisation
2.50
elective
Obligatory Subjects
Code
Description
Credits
Type
Guide
M229
Decisions on Prices
2.50
compulsory
M231
Management of Sales Teams
2.50
compulsory
M225
Management of Services Marketing
2.50
compulsory
M2084
Design and Analysis of Offline and Online Surveys
2.50
compulsory
M2083
E-Commerce and Omnichannel Management
2.50
compulsory
M222
Advertising Management Strategies
2.50
compulsory
M2082
Marketing Strategies in International Environments
2.50
compulsory
M218
Management of Products and Brands
2.50
compulsory
M219
Client Relation Management
2.50
compulsory
M223
Public Relations in Business
2.50
compulsory
M220
Strategic Marketing
2.50
compulsory
M238
Qualitative Research Methods
2.50
compulsory
M239
Quantitative Research Methods
2.50
compulsory
M2081
Planning of Offline and Online Publicity Means
2.50
compulsory
M232
Business and Sales Techniques
2.50
compulsory
Research Orientation Subjects: Methodological Block
Code
Description
Credits
Type
Guide
M1948
Science and the Scientific Method.
2.50
elective
M1947
Prediction Methods
2.50
elective
M1949
Data Analysis Techniques
2.50
elective
M1946
Techniques to Search for and Exploit Information
2.50
elective
Research Orientation Subjects: Lines of Research
Code
Description
Credits
Type
Guide
M2080
Advanced Techniques for Market Research
2.50
elective
Professional Orientation Subjects
Code
Description
Credits
Type
Guide
M235
Tourism Consumer Behaviour
2.50
elective
M236
Tourism Marketing Strategies
2.50
elective
M2085
Management of Tourist Offline and Online Experience
2.50
elective
M2086
Online Promotional Marketing in Tourism
2.50
elective
M234
Planning of Tourist Destination Marketing
2.50
elective
Placement
Code
Description
Credits
Type
Guide
M397
Placement in Companies
4.00
compulsory
End of Master Project
Code
Description
Credits
Type
Guide
M240
End Of Master's Degree Project
6.00
compulsory
Courses in grey are not offered in the current academic year
Courses
English Friendly
.
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